k4ne3l的部落格

The largest incongruity betwixt a real pony and a
hobby equid is that you can get off a real equus caballus. And
one of my spare-time activity horses is informatory the evidence in
advertising. That's not a mistake.

Telling the fact in through communication ad is key
for your long acceptance. And long-term possibility.
Lying is ever wrong, even when it makes you
money.

Being unswerving beside your through communication prospects and
customers is prime if you impoverishment to livelihood them. And
nowhere is this more important than on your carter
envelope. Lose examination of the impartiality here and you'll mislay
sight of your user for virtuous.

As Exhibit A I map out your focus to an container
mailed to this approaching mark by the good kin group at
Reader's Digest. This envelope is renowned in the selling
as a "faux suggest traveler envelope." Faux is French
for fake, false, sham.

The container looks and feels like-minded an container from a
courier company. It is walloping. It is made from large paper
stock. It is red and chromatic. It says: "EXPRESS DAY
TIMED DELIVERY" on the anterior and put a bet on. It says "TIME-
SENSITIVE DOCUMENTS ENCLOSED."

This container even features the zipper-style space
device, the genre found on courier envelopes. It even
features a false barcode, the group that the traveler
scans next to a handheld reviewer when you suggestion for the
package.

The ill next to this packet is that it is a lie. It was
not delivered by a messenger. It is not an "express day
timed conveyance." Just face at the upper right
corner and you'll see that this container was mail-clad
using Canada Post's reduction Addressed Admail
postage.

So, what looks same a time-sensitive, trustworthy
document rushed to me by same-day courier is
actually a lottery message bulk armored at the
cheapest postage possible, and imagined mailed to
hundreds of thousands of another strangers cross-town the
continent. Which means, in my book, this packet is
a lie.

My suggestion to Reader's Digest is that they give an account the evidence
from scabbard to cover, together with the shroud. I won't buy
from a liar, not more than once, nonetheless. As the old
saying goes, "Fool me once, shame on you. Fool me
twice, misfortune on me."

See the offending piece at [http://www.sharpecopy.com/ezine_images/RD-fake-express.jpg]